Are you ready to improve your business strategy in 2020? If so, I’ve recommend that you continue reading about the simple key tips for social media marketing on Facebook.
If you have a digital business and you are not yet on this platform, I suggest that this year you support your business by taking advantage of the great social media marketing opportunities on Facebook. Undoubtedly, he continues to be the leader of social media marketing.
How to do it? Here I give you the 5 tips you should keep in mind so you don't get lost in your social media marketing strategy on Facebook. Make a marketing strategy that matches global business objectives. When it comes to social media marketing on Facebook, the possibilities are endless.
For this reason, it is convenient to start orienting your social media marketing strategy on Facebook based on the mission and vision of your company, as well as your business objectives, in the short, medium and long term.
Here are some examples of how to effectively combine your business goals and social media marketing strategies on Facebook: If you have a new business and your goal is to maximize your brand awareness, consider increasing your Facebook followers through pages such as ads or a fan page. Besides, you should participate with your audience through the use of regular and good quality publications.
Also, you can increase the publications to promote a greater commitment and measure the results using specific frames of reference. You can assume as a goal, a minimum of ten likes per post or 200 new followers per month.
Promote an event page on Facebook if the objective is to promote attendance at a specific event. To do this, you must maintain a goal that determines the number of attendees you would like and how much you are prepared to pay in advertising for them.
A conversion campaign in the Facebook Ad Manager would be the most convenient for your business if the purpose is to increase the profits of your online store. You should make sure to track your cost per conversion and ROI.
Learn to Invest
Currently, Facebook business page posts are frequently viewed by 1 or 2% of their followers only, unless they are promoted or paid. Those who have a business page on Facebook have surely seen a steady decline in organic reach in recent years.
Averaging audience analyzes
Several studies show that usually, the days that are excellent for Facebook posts are Wednesday and Thursday, based on this you have a great way to start considering that each business is different and it can be harmful to fall the rules Generic gold.
According to what is particularly appropriate for your business, you can favor the use of social analytics because it could ensure the optimization of your social media marketing strategy on Facebook.
Hire a marketing company.
To succeed with social media marketing on Facebook, Zensciences will give you the last, best and most important advice !: hire a digital marketing services provider. Facebook is constantly evolving and shows no signs of stopping in the short term.
So, why not leave social media marketing to those who work to keep up with the constant evolution of Facebook and at the same time adapt the marketing strategy of your company?
As I have said before, social media marketing agencies have access to analysis that usually goes beyond the information they manage to assimilate and learn from Facebook's perspectives only. A veteran expert can also help you adapt your strategy by handling data that could become confusing or overwhelming. Social media marketing agencies also save you time and money, as well as improving your social media marketing on Facebook with quality analysis.
