Whether you're starting with Content Marketing or you've already taken related actions, it never hurts to review your Content Strategy, to make sure it's created according to your business objectives. The first step to gain an advantage over your digital competition is to have a content marketing plan that demonstrates your company's knowledge and experience.
What is a content strategy?
The content strategy is the management of all the content generated by your company, from a blog post, pdfs, videos, to commercial documents. The content strategy is part of the marketing plan that demonstrates the experience, knowledge, and know-how of your company in the sector.
Why do you need a content strategy?
Content marketing helps companies prepare and plan effectively the sources that generate traffic and new leads, basically allows you to create a system that will work with investment and without advertising investment.
For example, when you create a blog post with free downloadable content and publish it, it will continue to generate new leads even after finishing your advertising campaigns.
The content strategy in B2B companies becomes a reliable source of traffic and leads and will also help educate your prospects and show them that you are an expert in your sector.
Formats that your content may have It all depends on the format that best suits your Buyer person and your budget! You can choose to post, eBooks, whitepapers or Videos, the most important thing is to identify the topics you are going to use and follow an effective creation line, use forms such as exchange currencies to get more information about your Leads and that the text or images who use have personality and quality.
Define your goals
Why have you decided to create a content marketing strategy? What do you want to achieve with this action? Know your goals before you start planning, this way you will consider the times when creating content.
For example, if you provide digital marketing services is in full development of a new service, perhaps one of your objectives will be to make it known, in this case, the contents are ideal because you can create explanatory documents such as PDFs, templates or videos to explain its benefits and characteristics.
Once the content is organized and classified, you will be able to see the “gaps” of your strategy and fill it out in compliance with the business objectives. To keep the content organized you can use tools in the cloud like Google Drive or go further and use applications like For Marketer.
For your plan to succeed you need to define your audience, this is very important if you are starting to carry out marketing campaigns as it will allow you to define the tone and it will be easy to define the topics you are going to develop.
