In today's world, where people are always connected, whether by phone, at home or work, social networks play an important role in our lives.
According to, a market research the social media marketing agency that provides statistics and trends related to digital marketing, in 2017, one in three people in the world used a social network. That is, approximately 2.48 billion people are using some social media.
This same study still showed that, among the available social networks, Facebook still appears as the user's favorite, since approximately 62% of the world's population is connected to this network. With all this data you must have already noticed the importance of social networks. In the end, it is in them that you can find people, that is, potential clients.
Thus, it is impossible to ignore the potential of social networks for the promotion and sale of products. But, with so much information and users in those communication channels, it is necessary to do something different to stand out among the competitors and attract the attention of potential customers.
Therefore, the objective of this post is to help you through some tips to optimize the use of social networks and generate more sales for your business.
How to increase your sales on social networks?
Now that you've known a little more about each social network, it's an excellent time to understand what you have to do with the idea of increasing your sales. Of course, each network has its specificities, however, some tips are useful for all these channels, and it is about them that we are going to talk to you.
Create relevant content
With so much information available online you need to differentiate your content to get the attention of your audience. That is why you have to produce a material that is relevant to the consumer and associate the info product you sell to him.
If you are an Affiliate, review the products you promote. If you are a Producer, invest in content marketing to highlight the differentials of your material. The important thing is to offer exclusive information consistently, which also applies to the aesthetics of your page.
Use shocking images that are in line with the topic.
Remember that publications with photos and infographics attract more people's attention, in addition to facilitating reading, which adds to your SEO work! Take the opportunity to also read our post on the editorial calendar, where you will find tips on the ideal promotional frequency.
Use social media management tools
With a content-rich in relevant information and first-line visual, you must have a profile in the main social networks to share the sales links of the digital product that you are promoting.
Remember that, as a Producer, you have to have a fan page to promote your material! If you are starting, use YouTube and Facebook, which are the most traditional. Also, you have to invest in a social media management tool to track in real-time all the channels in which you are present. Hootsuite, Scup, and SocialOomph are quite used for this purpose.
These tools will help you monitor your brand mentions, answer user questions and even schedule your posts. Automating this process will save you time and prevent you from forgetting to update any of your pages.
