Today, anyone who has access to the internet and wants to start a business, of course already heard about content marketing.
But there are many steps to know how to do good content marketing. Terms such as content marketing, SEO, Inbound Marketing, brand or editorial calendar are very present in everyday life and knowing them is also essential.
The first thing necessary to enter this world is to know basic concepts. The first is to know what content marketing is. Content Marketing is one of the most efficient ways to attract customers, leveraging your knowledge.
It is to make specific content for your audience, bringing them what they want to see. To make a good content marketing, it is essential to know your people, who are the profiles of existing and potential consumers of your marketing consulting company.
Who will be responsible for this task in the business? - This question is always one of the first to arise. This person should have good writing and know the subject that is going to talk. This is essential since, generally, they will be the articles of attraction of your company to your site.
After deciding who is going to do it, the time has come to define what to talk about. To avoid getting out of focus, you must make a content marketing strategy focused on the product that will be marketed.
But, more than about the product, it is about the valuable content that you can provide to customers or future customers of this product, In addition to knowing the most common age that your site frequents, it is also important to know what these people are dealing with, the main challenge, the needs, what they like and care about . All that will set up the profile of your people.
You can create bright content that nobody sees. Thus it is difficult to get customers. Even if social networks are a great visitor builder, the only one that is "passive" is SEO. Investing in it is the word of order.
Main benefits of content marketing!
Trust:
When you publish content regularly and your audience perceives its value, it will trust you.
Sales:
Using different strategies to attract customers with content marketing will bring you more users, help you convert more visits to customers, etc.
Tranquility:
A well-executed content plan gives you the peace of mind of knowing what you are going to do in the long term. Without such a guide or an appropriate content marketing strategy, you would take blind steps.
SEO positioning:
The content is king and without it, there is hardly any chance to position you in Google. Give Mr. Google good content and he will return that amount of organic traffic you want so much in return.
Authority:
When a newspaper searches for references on a topic and links you, you will gain authority. When a user creates a post and links you as a reference source, you will gain authority. And say they follow you, you will gain authority. You will be the guide of your sector and who answers all the questions.
Conclusion
In this text, we saw everything necessary to start in content marketing. We saw the first steps, what we conquered, success stories and how to conquer customers more easily.
